LACOSTE L20
For the launch of Lacoste’s new L.20 racket and collection, Mathieu produced, directed and acted in an entire social media campaign. He hired a team of photographers, videographers and editors betweenNY and Paris to create stunning visuals like the film above.
The mission was to highlight the characteristics of the collection through diverse visuals. Mathieu created 1 film, 10 photos, 1 interactive loop video, multiple GIFS as well as many BTS video to drive awareness to the L.20. All content was also shared on his social platforms (IG, FB, Tik Tok).
