A COLOR OF ART & CULTURE - LA VILLETTE

Commissioned by Bianca Li, Director of La Villette, the visual for the 2025-2026 cultural season was created under the artistic direction of Mathieu Forget.

For the artist, it was a singular experience: La Villette has always been a living space in his eyes, where art moves freely between architecture, nature, light, and bodies.
For this project, he selected five models of different ages, each dressed in a distinct color, embodying the plurality and cultural diversity that La Villette represents.

Through this campaign, Mathieu Forget seeks to capture a unique rhythm, the energy that flows through the space and connects its visitors. Colors and lines intertwine, revealing the full beauty and vitality of La Villette. Within his images, a poetic dialogue emerges between body and space: a dance in which each amplifies the other.

This collaboration is a tribute to art in all its forms, and to the cultural spaces that La Villette brings to life.
The campaign was presented in 2025 across Halle de La Villette, throughout public transport, and even on the institution’s end-of-year card.