French elegance in Movement, 2024
@lvmh sought to contribute to the cultural impact of the Games by incorporating an artistic component within the @paris2024 Cultural Olympiad. The Maison Berluti, which designed the outfits for @equipefra for the Opening Ceremonies of the Paris 2024 Olympic and Paralympic Games, occupies a central role in this Cultural Olympiad.
For this project, Berluti partnered with the artist Mathieu Forget, captured in unique self-portraits where he appears to levitate. With a constant focus on celebrating movement, Mathieu Forget wears exclusive creations from the Maison. Echoing the costumes of the French Team’s Opening Ceremonies, designed to highlight the diversity of bodies shaped by very different athletic practices, Mathieu Forget’s series stands as a true ode to sport and its powerful aesthetic.
The exhibition took place from June 1 to September 9, 2024, at the Berluti Boutique, 9 Rue du Faubourg Saint-Honoré.