PERRIER ENERGIZE
Embodying Effervescence
Mathieu Forget became the face of Perrier’s global campaign for its “Energize” range.
Conceived around energy, movement, and a feeling of elevation, the campaign visual language resonated deeply with his artistic universe.
Poised on top of a building, seemingly suspended in the sky, Mathieu immediately grasped with the campaign’s intent.
He captured that precise moment when everything shifts, when the body floats, and the unexpected becomes possible.
Guided by this vision, he embraced a raw, almost electric lighting, revealing every nuance of motion.
Within this stripped-back space, embodied a dual role, both photographer and subject, bringing the beverage to life.
This levitating image perfectly expresses the idea of Perrier Energize:
A bubble outside of time, an instinctive creation, a suspended moment where gravity is challenged.
In April 2025, Maison Perrier took over the heart of the Marais with a three-day pop-up, conceived to introduce four new universes.
Mathieu Forget presented both a performance and an exhibition for the “Energize” range .
The campaign was rolled out worldwide and displayed in giant formats throughout the city of Paris, Madrid and Brussels.
Talent: Mathieu Forget
Photographer: Mathieu Forget
Assistant Photographer: Philippe Wojcik
DP: Cedric Corroy
Production Company: La Pac
Creative Agency: Ogilvy
